In a globalizing world, institutions need to act much more professionally on issues such as corporatization, promotional marketing, and brand-building awareness to reach their goals. Successful brand communication is crucial to avoid extinction in local and global competition. With a correctly prepared brand communication plan, you convey your brand’s position, features that distinguish your brand from competitors, brand character, vision, and mission to your stakeholders through all the marketing activities you will implement. This way, you always have the strings in your hands to protect the image and reputation of your brand. In the process of preparing the brand communication plan, we create the most accurate message with you, and together we reveal the brand character.
While preparing a brand communication plan, we answer three different questions; which target audience are you trying to reach, what is the message you want to give to your target audience, how will you reach the target audience? In response to these three questions, we organize workshops with corporate management and receive feedback from employees and customers if necessary. Afterwards, for the target audience we have determined, we create your unique selling proposition (USP) with you and list the actions to promote your brand.
Managing how your brand looks from the outside is in your hands. Making your brand perception consistent with your goals, vision, mission, values, and position in the market comes through setting and implementing the right communication strategy. We prepare the right roadmap together to keep your brand perception strong in the eyes of all your stakeholders.
