In a globalizing world, institutions need to act much more professionally on issues such as corporatization, promotional marketing, and brand-building awareness to reach their goals. Successful brand communication is crucial to avoid extinction in local and global competition. With a correctly prepared brand communication plan, you convey your brand’s position, features that distinguish your brand from competitors, brand character, vision, and mission to your stakeholders through all the marketing activities you will implement. This way, you always have the strings in your hands to protect the image and reputation of your brand. In the process of preparing the brand communication plan, we create the most accurate message with you, and together we reveal the brand character.